We ran workshops to identify customer pain points and prioritize them, then refined how Design partnered with Engineering & Product.
Cross-functional design leadership lands best paired with rigorous usability research, not vision alone.
Customer journeys are only as strong as the qualitative and quantitative research behind them.
Ideation workshops and design sprints turn synthesized insight into testable prototypes, fast.
Design principles set during discovery became the target for both design and ways of working — user testing ran on a car simulator in the lab.
Consistent in-vehicle experiences need shared user stories and specs across a 13-person team, not just individual craft.
Automotive earns trust incrementally — PIVI Pro's "massive improvement" (Car & Driver) came from raising ratings 6.5 to 8.2, not reinvention.
Four-year product life-cycles mean design principles have to outlast any single release.
Built a design system on Tailwind components with older viewers and accessibility specifically in mind.
Human-centered design only sticks when it's balanced against real business constraints, not run apart from them.
AI is a force multiplier for content and tooling, not a strategy substitute — it drove a 300% organic search lift in 3 months.
Agile iteration across Design, Engineering, and Product pays off even in complex, regulated environments.
Started with a "post-it prototype" — each note an instant message, each column a person's view — before building a working conversation prototype.
Replaced an enormous interaction spreadsheet with a full working simulation — tested, refined, and retested with better results each round.
Small teams (6 people) can ship category-defining products when prototyping and production are tightly integrated.
Category-defining tools grow out of unglamorous integration work — Teams' precursors were Communicator, Lync, and Skype.
Long-running platforms reward design continuity across many product generations over one-off wins.
Reach out about roles, collaborations, or just to talk shop about building healthtech, automotive, and enterprise products people actually want to use.
